PACKAGE and Water moral value

 There are many reasons behind the world’s severe water shortage nowadays, among them climate change, pollution, human abuse (swimming pools, soft drinks) etc.  We need a way out not only to save our planet, but to make it habitable for generations to come.

Water is the most valuable commodity and humanity cannot afford to live without it. We must create a new value, called “Water moral value”- the ethics of using water resources. The sacredness of water needs to be engrained from childhood onward, both by religious and social leaders.

The masses need to be converted into becoming Water moral value advocates. We need to have PACKAGE on our side:

• People’s belief; 
• Academia; 
• CSOs; 
• K - capital, therefore business and economy; 
• Astronauts, as the damage on Earth can be felt in the Universe; We need people who are visionaries, who can take much more than a bird's eye view.
• Governments; 
• Environmentalists. 

The PACKAGE components are most likely stakeholders to shape the Water moral value for generations to come.